Helping your jury understand the complex and repetitive information of your case can be difficult. Sometimes it can take hours to explain how a minute detail is a vital and crucial piece of evidence. What’s even more difficult is having the jury remember and comprehend all of the information you’re sharing with them.
A picture is worth a thousand words… but what are your thousand words really worth?
We live in a visual society. The average citizen (potential juror) spends hours in front of monitors, televisions, and mobile phones. It’s how we interact, learn, and respond to new information. One study found that only 25% of spoken information was retained after just 3 hours. On the other hand 80% of information presented in a visual and verbal way was retained in the same time frame. It goes hand in hand with long term memory – 10% of spoken information being retained after 3 days, but a whopping 65% of visual and verbal.
Think about it – when was the last time you tried to put together IKEA furniture without looking at the pictures? Imagine how much easier it would be to assemble that dresser if you had a video! Do you want the jury trying to assemble the pieces of your case without a visual aid?
Whether you’re involved in a personal injury, medical malpractice, or motor vehicle case, a 3D animation could be the difference between a well put together verdict, or one that leaves your client’s case in pieces.